Loving Veggies

Excellence in Veggies

No matter what elements you may face outside, you can feel good knowing that Birds Eye always has fresh veggies ready for your cooking convenience. From the farms to the flash freezing process to the dedicated employees who make it all happen, we’re committed to providing products that are fresh, delicious and always in season.

Flash Freezing

Inspired by his trip to the Arctic, Clarence Birdseye observed firsthand the ways of the Eskimos who used ice, wind and temperature to almost instantly freeze just-caught fish straight through. He concluded it was rapid freezing in the extremely low temperatures that made the food retain its freshness until it was thawed and eaten months later – a procedure called flash freezing.

During flash freezing, items are frozen so fast that only small ice crystals are able to form. The cell walls are not damaged, and the frozen food, when thawed, keeps its maximum flavor, texture and color. This understanding of simple biology would revolutionize the frozen food industry. To this day, Birds Eye continues to employ flash freezing to capture vegetables at their peak.